The typical business has a client turnover rate of about 20 to 25 percent annually. Retaining 5 percent of these clients would increase profitability from 30-85 percent, depending on industry. Client newsletters help retain clients!
Custom Articles from Smart's Publishing
Include a custom article on a topic important to your firm and clients. You provide the text; we do the rest—copy fitting, formatting and providing a proof copy. A 200-word Quick Custom article can be inserted on the front page for just $100, or replace a regular article with your own - up to 600 words - for only $250. Business class customers get two free "quick custom" articles per year; first class customers get a free "quick custom" article every other issue.
What can a custom article cover?
- Special programs your firm offers
- Introduce new or key staff members
- Unique information for your niche market
- Specialized expertise of key employees
- Issues that affect clients in your geographic or niche markets
- Accomplishments and accolades received by your firm or employees.
For more information about getting the most out of your newsletter with custom articles contact Smart's Publishing customer service, call us:
1-877-SMARTS7
(1-877-762-7877)
NEWSLETTER SAMPLES
In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bites." The philosphy is simple: we provide great content and let you take the credit...read sample issues.
