Customized newsletters that reflect your personal brand and image.
We can provide your newsletter in print, electronic or both formats.
Build your business with Smart’s client newsletters. Grow and support your relationship with clients, and build credibility with prospects. Connect regularly with your clients and prospects by providing fresh, valuable content, while building brand recognition and reinforcing your image as a trusted advisor.
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| Employee Benefits Report provides your clients with key information on how to effectively manage health, retirement and other employee benefits. Published each month, Employee Benefits Report covers topics from up-to-date compliance news to practical suggestions for controlling benefit costs.
Employee Benefits Report is the only client newsletter endorsed by NAHU, the National Association of Health Underwriters. GREAT NEWS! NAHU members can save 10 percent on their Employee Benefits Report order! Please contact us today for more information! |
Every other month (in even-numbered months), Employee Benefits & Workers’ Comp News helps you highlight your expertise in both the benefits and workers’ compensation fields. With practical information on managing both benefit and workers’ compensation programs, Employee Benefits & Workers’ Comp News addresses the risk management needs of many small to mid-sized businesses, and gives you another way to position yourself as the expert they should turn to.
Contact us for more information today! |
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| Insurance Buyers’ News arrives on the desk of your clients bi-monthly, in odd-numbered months, providing practical information that protects their business from costly losses. With well-researched articles on preventing loss and the essential insurance coverages that provide protection from those losses that can’t be avoided, Insurance Buyers’ News will raise your clients’ awareness of current risk management issues and position you as a trusted advisor.
Contact us for more information today! |
Not everyone has employer-provided benefits. Life & Health Insurance Advisor helps guide your clients and prospects through the sometimes bewildering array of life, health and retirement products available today. From high-deductible health plans, to Medicare supplements, to critical illness coverage and more, every month your clients and prospects will find informative, user-friendly news they can use to protect their families’ health and financial well-being.
GREAT NEWS! NAHU members can save 10 percent on their Life & Health Insurance Advisor order! Please contact us today for more information! |
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| Your clients are looking for ways to identify and better understand their business risks. Managing Risk lets you reach out each quarter with current information that helps your clients make educated decisions and manage potential losses, from business property to liability to workers’ compensation.
Interested in offering more support to your clients? Contact us for more information. |
Workers’ Comp & Safety News is published bi-monthly, in even-numbered months, and provides your clients a clear edge by supplying practical, usable updates on subjects like employee safety, managing claims and reducing costs.
Position your firm as the go-to contact for all aspects of workers’ compensation! Contact us for more information. |
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| The same no-fluff style you appreciate for your commercial lines clients is now available in a personal lines newsletter! Each quarter, PersonalLines keeps your clients up to date on personal property and liability coverages, along with useful tips on reducing their risk exposures. Unlike many other newsletters, PersonalLines respects the intelligence of your clients and prospects by providing information they can really use to manage their personal risk. |
Employee Benefits Report
Employee Benefits & Workers’ Comp News
Insurance Buyers’ News
Life & Health Insurance Advisor
Managing Risk
Workers’ Comp & Safety News
Personal LinesPrint… Electronic… Or Both?
Print: When you want to make a strong impression, you can’t beat a quality printed newsletter. When you send your client newsletter in print format, recipients will hold it…open it…turn the pages. They can highlight articles, make notes and pass it along to a colleague. And even if they don’t read it, they will see your branding and know you value them as clients. With the ubiquity of email, postal mail has become the premium delivery mode. If your marketing budget is limited and you can’t afford print for your entire marketing list, we recommend sending your printed newsletters to a qualified list of prospects as a door-opener. Used in this way, a print newsletter can be a valuable addition to your firm’s business-building arsenal!
Electronic: The best part about email marketing is it’s cheap. You can send thousands of copies of your newsletters at virtually no cost. But cheaper has its downside. If your newsletter makes it past the spam filters, will recipients actually read it? If recipients don’t know you, what are the chances they’ll open your messages? Further, if you’re constantly mass emailing and not keeping your lists clean, spam filters will start bouncing messages from you.
That’s why we recommend using email only for a selected list of those clients and prospects who’ve opted to receive email communications from you. That way, you’ll be reaching people who want to hear from you—people who read email—and saving money.
Both: By combining print and electronic marketing, you get the best of both worlds. Quality, image, reach and cost-efficiency. For suggestions on incorporating a Smart’s client newsletter into your firm’s prospecting and client retention programs, please contact us today!
How Can I Use Newsletters to Effectively Market My Firm?
Client confidence grows with familiarity through brand recognition. We help you get your brand in front of your clients on a regular basis.
But that’s not enough. Your publications need to prompt readers to take action. Each issue of your Smart’s client newsletter will remind readers that you are the expert, and urges them to turn to you when they need more information or advice.
Smart’s brings another competitive edge to your marketing efforts by letting you tailor your newsletter’s content to your firm’s needs. You can introduce special programs and key personnel. Celebrate accomplishments and accolades. And let your clients and prospects know you’re the expert in their industry and your geographic area!
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