Why Marketing Newsletters?

Newsletters build your image

Research by Millward Brown for the Custom Publishing Council found that 94 percent of business professionals who read custom publications believe they are a valuable source of information. When you use a newsletter that provides information your clients and prospects can really use, they will come to think of you as a solutions-provider.

Newsletters tie into your other marketing efforts

Newsletters build brand awareness when they contain your logo, your name on the front, and pertinent information about your products and services. A good newsletter can reinforce your advertising message and boost telemarketing results.

Newsletters keep working for you

Brochures are one-shot deals, but a newsletter gets your name in front of your clients and prospects month after month, keeping your brand top-of-mind.

Newsletters can be used in many ways

Unlike "one shot" marketing materials, newsletters serve many purposes:

Use to keep your employees up to date. Give everyone in your office copies. They stimulate communications, keep all employees informed of new products/services and tell employees that client service is an important part of your company culture.

Send them to your clients and prospects as "door openers." Newsletters help establish a positive image in your prospect's mind, making it easier to begin a series of marketing calls to generate expiration dates or set up sales appointments.

Have sales people or account executives circle, highlight or place Post-Its on relevant articles for their specific clients or prospects, thus heightening the reader's involvement with the newsletter.

Have copies of your newsletter in your waiting area.

Place them in prospect kits and hand them out at trade events.

Newsletters give you more bang for your marketing buck

With a good list, you can reach qualified prospects more cost effectively than with advertising. Smart's Publishing's newsletters cost only pennies per copy.

Still not convinced?

See what others have to say about the effectiveness of client newsletters:

Insurance Client Newsletter Testimonials

Real Estate Digest Testimonials

NEWSLETTER SAMPLES

In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bytes." The philosphy is simple: we provide great content and let you take the credit...read sample issues.