Why Use a Newsletter From Smart's Publishing Group?

You get a newsletter created by a financial services publisher.

Unlike some newsletter publishers, Smart's Publishing has a long history as a publisher of information for the financial services industry. We publish Smart's Insurance Bulletin, which has covered the insurance industry continuously since 1953, along with the Smart's California Workers' Comp Bulletin. Our writers all have experience in the insurance, real estate or related financial services industries. When your name is on the front page, who do you want to trust--a company that prints specialty items or a financial services publisher?

You get content created by people who understand marketing.

Smart's Publishing Group's president, James Whitaker, started James Whitaker & Associates in 1988 in San Francisco as a public relations and advertising firm. The firm specialized in the insurance industry, where Whitaker had worked since 1975 as an underwriter, broker and marketing executive for firms such as the St. Paul, Marsh & McLennan and Design Professionals Insurance Company.

In 1989, the firm launched Insurance Update (later called Insurance Buyers' News), a custom client newsletter sponsored by the Western Association of Insurance Brokers. In 1992, James Whitaker & Associates purchased Smart's Insurance Bulletin, started by Art Smart in San Francisco in 1953 to report on the California insurance industry. Soon thereafter, the firm changed its name to Smart's Publishing. Today, we offer a full line of custom client newsletters for insurance and real estate professionals.

You can tailor your newsletter to YOUR needs.

You can customize your newsletters as much or as little as you want. Whether it's printing in your "corporate colors," adding articles on topics of your choosing or including photos, you can do it with a Smart's client newsletter.

You get a newsletter that reflects your professionalism and commitment to client communications and service.

But don't take our word for it—see what some of the leading professionals in the insurance and benefits and real estate industries have to say about our publications.

NEWSLETTER SAMPLES

In creating our newsletters, we take readers—your clients and prospects— seriously. We respect their intelligence by providing useful, relevant information rather than marketing fluff and "sound bytes." The philosphy is simple: we provide great content and let you take the credit...read sample issues.